Dr. Sea Rotmann has worked on energy efficiency and behaviour change for over 15 years. She was the Principal Scientist at New Zealand’s Energy Efficiency and Conservation Authority (EECA) before starting her own consultancy, which is aptly named SEA – Sustainable Energy Advice Ltd, in 2011. She ran the first global behaviour change research collaboration for the International Energy Agency (IEA) called ‘Task 24: Behaviour Change in DSM’ from 2012 to 2019. In this Task, she worked on field research pilots across the world in sectors as varied as hospital sustainability in North America; P2P neighbourhood sharing schemes in New Zealand; green leases in Sweden; and library energy audit loan kits in Ireland. Her new research collaboration under the User-Centred Energy Systems (Users TCP) Technology Collaboration Programme by the IEA focuses on hard-to-reach energy users in the residential and commercial sectors. Dr. Sea is actually a coral reef ecologist by background and has a deep and abiding obsession with all things tentacled – particularly, ‘the Kraken’ – which covers 90% of everything she owns.