We believe the role of research is not only to better understand the world, but also to improve it. Our mission is to serve both purposes.
The world is on fire and we don’t have time to waste with guesswork. Behavioral science gives us the tools:
to develop hypotheses
to test and improve
We do what we do because ensuring a just and sustainable planet requires that we do better than better than nothing. Join us - we’ve been waiting for you.
Our approach blends theory and methods from across the social sciences to enable iterative, adaptive testing and optimization to help you learn how to do better than “better than nothing.”