Dr. Cindy Frantz is the Norman D Henderson Professor of Psychology at Oberlin College. She received her PhD from University of Massachusetts Amherst in social psychology, and has spent her career studying humans’ relationship with the natural world with an emphasis on promoting sustainable behavior. Dr. Frantz has expertise in the use of feedback technology to encourage conservation behavior and promote systems thinking. Dr. Frantz also directs the Community Based Social Marketing Research Lab, a collaborative research program between faculty, students and staff to develop, test and promote behavior change programs that reduce carbon emissions on campus.