Environmental Research and Public Health Who Participates in the Great ShakeOut? Why Audience Segmentation Is the Future of Disaster Preparedness Campaigns

Adams, R. M., Karlin, B ., Eisenman, D. P., Blakley, J., & Glik, D. (2017). Who Participates in the Great ShakeOut? Why Audience Segmentation Is the Future of Disaster Preparedness Campaigns. International journal of environmental research and public health , 14 (11), 1407.

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